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Valuementor - Bigthingk Blueprint
How it works
Welcome to the BigthingK blueprint (1:59)
The Armchair Critic (2:21)
Fundamental Principles - Before the beginning (1:45)
The importance of Foundations (1:32)
Introduction to Principles (2:19)
The Principles (6:42)
The Bigthingk Blueprint Introduction (2:21)
What you will learn in this course (3:28)
What will be true for you after you complete this course (1:23)
How it works course notes
Decisions you need to make
You and your business (2:21)
Decisions for the owner Entrepreneur or Professional Amateur (8:21)
Decisions for an employee (9:33)
Decisions Outro (0:19)
Decisions you have to make course notes
The Blueprint
Your sales message (9:34)
Your product (2:12)
Your value (5:01)
Review Your value
Integrated Proposition (5:17)
The Blueprint course notes
Creating your story
Campbell's Hero of a Thousand Faces (6:33)
The hero's journey template (4:56)
A real life hero's journey (4:00)
Creating your story course notes
Communication
Setting up the conversation (6:13)
Creating experiences (3:30)
Beliefs and cognitive dissonance (2:30)
Maps and territories (9:42)
Language and behaviour (7:17)
How much time have you got? (5:34)
Rapport (2:01)
Communication course notes
Language
Preparing for Influence (5:42)
Words and phrases (5:56)
Language course notes
How does business close?
Closing (10:38)
Conclusion (1:51)
How does business close course notes
Welcome to the BigthingK blueprint
A few words of welcome from Ross Mackenzie
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